Alaska Continues to Downgrade their In Flight Service
Alaska Airlines quietly rolled out another downgrade to their inflight service on December 1st without so much as an announcement to their frequent fliers. They sneakily changed their website and hoped that no one would notice.
Alaska Airlines is a great option for those who live in Portland, Seattle, New York, and Los Angeles. If you’re living on a coast, Alaska is a great option. Delta has made a lot of inroads in Seattle, Alaska’s home. Delta’s planes are newer and they have better in flight amenities, but their frequent mileage plan sucks. Alaska’s one area for improvement in order to compete with the Delta are the in flight amenities.
Making Long Flights Bearable
It’s no doubt that Alaska Airlines has one of the best frequent fliers programs around. They’re very rewarding, but one area that they’ve always needed to make life a little better was on board the aircraft. I mean… they still have carpets on the wall in first class for crying out loud…
When traveling in First Class you could always count on getting an inflight tablet to watch movies. The other good part about being a 75k is that they would give you that tablet in coach…when your upgrade didn’t clear it made it a little easier to deal.
Adios Inflight Players
Well, kiss that goodbye. In the past, any flight over 3 and a half hours would come with Inflight entertainment players. Now, they’re taking them off all flights except “certain” trans-continental flights and Hawaii flights.
Was just told that we have no @AlaskaAir In Flight tablets for DTW-SEA AS 793. Because they are “no longer doing that. They are getting rid of them…” did I just get lied to? Not cool to be in first class with no tablet.
— No Mas Coach (@NoMasCoach) December 2, 2018
Not all transcontinental flights are created equal however. We spoke to someone who flew to Pittsburgh and they didn’t have it. We spoke to someone else who flew to Raleigh-Durham and they didn’t have them. That makes me assume that they’re only going to put them on the premium transcontinental routes like JFK/EWR/BOS/BWI/etc…
Why remove them?
There’s the official line, and then there’s what I really think happened.
Officially they’re “removing them so they can make room for more food and beverage options to customers.”
I’m sorry but tablets are no longer being offered on all flights to allow more room for food and beverage options. You can always access our free inflight entertainment on personal devices via the Gogo Inflight app. -Sara
— Alaska Airlines (@AlaskaAir) December 2, 2018
Why do I think they did it? I think they did it because no one was renting them and they were giving them away for free. They’re seriously heavy and probably it came down to a cost savings option. Every pound on an airplane comes down to a cost benefit analysis.
While they could be rewarding 75k members and giving them an extra perk for flying, it just cost too much. I’d imagine they were offsetting the fuel cost by renting them out to people in coach class.
Free Inflight Entertainment
Alaska says that they’ll still continue to offer their in flight entertainment on your own devices. The problem there? Sometimes it doesn’t work. They don’t have all of the latest movies (often the tablets are loaded with the latest releases). On this flight, I got to see such blockbusters as Curly Sue and Home Alone.
Thanks Alaska Airlines for once again downgrading your service and screwing over passengers just to delight the board members.