LEAKED: United Airlines is launching a new product, United Coast
It seems that United has been in the press a lot lately, but mostly for bad news. The airline has taken quite the beating (pun intended) over the past few months, so it’s not shocking that they would want to make some changes to hopefully get some positive press. Enter, United Coast.
It would seem that United Airlines has decided to launch something new, but in name only. A source with direct knowledge of the change has informed us that United is going to be launching a new product in a few weeks called United Coast. While exact details are still kept under lock and key, the premise is that the current p.s. product (their transcontinental service) will be replaced with the new United Coast product.
While the current p.s. product (which could stand for piece of…) goes between Newark and Los Angeles/San Francisco, it looks like they will be adding the Boston-San Francisco route, perhaps to try and compete with the JetBlue mint and the Virgin America product.
The change is supposed to take effect early to mid June but, according to our source, nothing is changing from a hard product standpoint. Having lie-flat seats will be a huge improvement over some of the current BOS-SFO offering, if that is truly the case. Here’s a seat map of the 737 plane used for the current route:
And a map of the current p.s. product offering (I mean… United Coast offering)
The interesting part is that if you pick a random date in the future, all the routes from BOS-SFO show either a 777 flat bed or a 757 flat bed product. The 737s have disappeared from the seat maps.
Big Change for Boston passengers
It’s true that this does represent not only an increase in capacity on the flights, but also a net positive for customers flying coast to coast. While the product itself hasn’t changed (it’s still the p.s. seat), having a nice flat bed to go across the country is a win, even if all they’re doing is changing the name. It would seem that this is in direct challenge to the JetBlue mint product.
There’s no word yet on when the Boston-Los Angeles flight will be updated to the new United Coast service yet, as the seat maps are still showing the 737 product, but if United truly does want to compete with JetBlue, this would be the next natural progression